Qualified, not just captured
You do not only get an email address. You get every answer they gave and every figure calculated — roof size, budget, timescale — so you know who is worth calling first.
LEAD GENERATION
Calculators that capture leads
A contact form asks for something and gives nothing back. A calculator gives somebody a number they wanted — what the job will cost, what they would save — and asking for an email in return is a fair exchange rather than a toll.
30-day free trial · no credit card requiredHow it works
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01
Build the calculator
Whatever your customers actually want to know: a price, a saving, a size, a repayment.
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02
Add lead capture
Drop in name, email and phone fields wherever they belong — before the results, after them, or at a chosen step.
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03
Decide whether to gate
Show the results freely, or hold them back until the details are given. Gated results never reach the browser before they are earned.
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04
Send them where you work
Email, a Google Sheet, your CRM by webhook, or all three at once.
What you get
Gate the result, honestly
When results are gated, the figures are not sent to the browser at all until the form is submitted. There is nothing to read in the page source, which is not true of most gated tools.
Straight into your CRM
Every submission can be posted to a webhook as signed JSON. Zapier, Make and most CRMs accept one directly, so leads arrive where your team already looks.
Send them their result
The visitor can be emailed a copy, or a PDF built from your own Google Doc. A quote with your letterhead on it converts better than a number on a screen.
Every lead kept
Submissions are stored in your account and exportable, on every plan, with no cap on how many you collect.
Questions
Should I make people give their email to see the result?
It depends on the price of the thing. For a large purchase — a roof, a solar system — people accept it. For a quick figure they can estimate themselves, gating usually costs more visitors than it gains leads. You can change your mind without rebuilding.
Can the result be hidden until they submit?
Yes, and properly. The formulas and figures for gated results are not sent to the browser until the form is submitted, so nobody can read them out of the page source.
Where do the leads go?
They are stored in your account, and can at the same time be emailed to you, emailed to the visitor, posted to a webhook, and appended as a row to a tab of a connected Google Sheet.
Is there a limit on leads?
No. Every plan includes unlimited submissions. The plans differ only in how many calculators you can have.
Read more
In the documentation
Collecting leads
In the documentation
Email templates and your own SMTP
In the documentation
Integrations: webhooks and analytics
Start from a template
Browse the forms library
PDF quotes from a form
PDF RESULTS
Multi-step forms
MULTI-STEP FORMS
Live data from an API
API CONNECTOR